I wanted to create a beauty brand in line with my values of quality and authenticity that would break boundaries and develop never seen before products. REFY encourages everyone to be confident enough to celebrate themselves and embrace their natural beauty.


Innovation, simplicity and inclusivity are at the heart of REFY. Whatever look you want to create, you can and this is what the brand stands for. All elements and shades of the versatile products have been meticulously designed to compliment all skin types and skin tones, allowing everyone to achieve professional makeup looks with ease.


My personal inspirations of beauty, fashion and photography informed the REFY aesthetic and I am so proud of the brand, the products we have developed, the growing community and our mission. I am so excited for what is to come; to continue to grow and learn from you all. I can't wait to continue the REFY journey with you.

Jess x